EZ Launch Wins Innovation Award

The National Marine Manufacturers Association Innovation Awards were designed to honor manufacturers and suppliers who bring to market new and innovative products to advance the boating industry.

These awards are presented in various categories at 3 events, including MAATS, the Marine Aftermarket Accessories Trade Show in July, IBEX, the International Boat Builders’ Exposition & Conference in October, and the Miami International Boat Show in February.

Excerpt from NMMA press release…

Thursday, February 11, 2010

Ten Products Honored For Innovation at 2010 Miami International Boat Show

Chicago, IL

NMMA-award-2010MIAMI BEACH, February 11, 2010 – Ten marine manufacturers were honored today for innovative achievement by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) at the 69th annual Miami International Boat Show & Strictly Sail Miami. Winning companies received their 2010 Innovation Awards during NMMA;s Industry Update and Innovation Awards Presentation, held this afternoon at the Miami Beach Convention Center.

The Innovation Awards, organized by NMMA and judged by BWI, recognize products that best meet the following criteria: Innovative distinction from other products currently being manufactured; benefit to the marine industry and/or consumer; practicality; cost-effectiveness; and availability to the consumer within 60 days of award receipt.

“We had an outstanding group of entries this year with a total of 50 products entered in 10 categories – a 20 percent increase over last year’s entrants,” says Zuzana Prochazka, Miami Innovation Awards chair, member of the BWI Board of Directors and technical editor for Latitudes & Attitudes magazine. “The judges were impressed with the products submitted and were able to recognize winners in most categories, including an Environmental Award and two Honorable Mentions.”

Innovation Awards were presented today to the following companies in these categories:

Consumer Installed Docking and Fendering Equipment
Company: EZ Dock / Product: EZ Launch®
EZ Launch® provides ease of entry and exit, as well as allowing quick launch and recovery for kayaks and canoes. Swanson noted, “The EZ Launch™ opens up paddle sports to a wider range of people including older and mobility-limited boaters.”

About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle. For more information, visit www.nmma.org.